Smart Speakers: Amazon Echo owners in China

Consumer Insights report

Smart Speakers: Amazon Echo owners in China

This report offers the reader a comprehensive overview of Amazon Echo owners in China: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Amazon Echo owners in China (''brand users'') against Chinese owners of smart speakers in general (''category users''), and the overall Chinese consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

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Table of contents

Selected insights on smart Speakers: Amazon Echo owners in China

  • Amazon Echo is more popular among Baby Boomers than other smart speaker brands
  • Compared to other smart speaker brands, Amazon Echo has a relatively high share of female owners
  • Amazon Echo has a larger share of owners with a high income than other smart speaker brands
  • Amazon Echo owners and owners of smart speakers in general are relatively likely to live in megacities
  • Safety and security is less important to Amazon Echo owners than to other owners of smart speakers

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