Smart Speakers: Amazon Echo owners in the United Kingdom

Consumer Insights report

Smart Speakers: Amazon Echo owners in the United Kingdom

This report covers Amazon Echo in the smart speakers market of the United Kingdom. Receiving up to four updates throughout the year, the report is based on data from the Consumer Insights Global survey, as of March 2025.


Topics include

  • Demographic profile
  • Consumer lifestyle
  • Consumer attitudes
  • Marketing touchpoints

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Selected insights on smart Speakers: Amazon Echo owners in the United Kingdom

  • There is a fairly even split of male and female Amazon Echo owners
  • Similar to other owners of smart speakers, Amazon Echo owners are relatively likely to live in a nuclear family
  • Amazon Echo owners are more likely to have tech or computers as a hobby than the average consumer

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