Smart Speakers: Amazon Echo owners in the United Kingdom

Consumer Insights report

Smart Speakers: Amazon Echo owners in the United Kingdom

This report offers the reader a comprehensive overview of Amazon Echo owners in the United Kingdom: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Amazon Echo owners in the United Kingdom (''brand users'') against UK owners of smart speakers in general (''category users''), and the overall UK consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

Download your Report

  We value your privacy and will never rent or sell your email address.

Privacy

Table of contents

Selected insights on smart Speakers: Amazon Echo owners in the United Kingdom

  • The share of owners of smart speakers owning Amazon Echo declined by 7 percentage points since Q3 of 2021
  • 35% of Amazon Echo owners are part of Generation X
  • There is a fairly even split of male and female Amazon Echo owners
  • The education level of Amazon Echo owners and owners of smart speakers are similar
  • A happy relationship is an important aspect of life for 63% of Amazon Echo owners

Report this content
FURTHER REPORTS

Recommended and recent reports

  • Audio and sound equipment
  • Speakers
  • Smart speakers
  • Smart speakers in China
  • Virtual assistants in France
  • Google consumer tech devices
  • Voice commerce in the United States
  • Voice technology
  • Smart homes in the U.S.
  • Smart devices in Russia
  • Technology, media and telecommunications predictions 2020
  • Smart home
  • Entertainment devices
  • Smart devices in Japan

Recommended statistics

You may also be interested in...

Statista report shop

Explore all Statista reports

We provide information on industries, companies, consumers, trends, countries, and politics, covering the latest and most important issues in a condensed format.

Statista report shop Go to reports

Contact

Get in touch with us. We are happy to help.
Statista Locations
Contact Meredith Alda
Meredith Alda
Sales Manager– Contact (United States)
Email
support@statista.com

Mon - Fri, 9am - 6pm (EST)

Contact Yolanda Mega
Yolanda Mega
Operations Manager– Contact (Asia)
Email
asia.support@statista.com

Mon - Fri, 9am - 5pm (SGT)

Contact Kisara Mizuno
Kisara Mizuno
Senior Business Development Manager– Contact (Asia)
Email
asia.support@statista.com

Mon - Fri, 10:00am - 6:00pm (JST)

Contact Lodovica Biagi
Lodovica Biagi
Director of Operations– Contact (Europe)
Email
eu.support@statista.com

Mon - Fri, 9:30am - 5pm (GMT)

Contact Carolina Dulin
Carolina Dulin
Group Director - LATAM– Contact (Latin America)
Email
latam@statista.com

Mon - Fri, 9am - 6pm (EST)

Menu