Smart Speakers: Amazon Echo owners in the United States

Consumer Insights report

Smart Speakers: Amazon Echo owners in the United States

This report offers the reader a comprehensive overview of Amazon Echo owners in the United States: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Amazon Echo owners in the United States (''brand users'') against U.S. owners of smart speakers in general (''category users''), and the overall U.S. consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

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Selected insights on smart Speakers: Amazon Echo owners in the United States

  • The share of owners of smart speakers owning Amazon Echo declined by 9 percentage points since Q1 of 2021
  • Like other smart speaker brands, Amazon Echo has a high share of owners that are Millennials
  • There is a fairly even split of male and female Amazon Echo owners
  • 50% of Amazon Echo owners have a college degree
  • Similar aspects of life are important to Amazon Echo owners and other owners of smart speakers

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