Smartphones: Xiaomi/Mi users in Finland

Consumer Insights report

Smartphones: Xiaomi/Mi users in Finland

This report offers the reader a comprehensive overview of Xiaomi/Mi users in Finland: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Xiaomi/Mi users in Finland (''brand users'') against Finnish smartphone users in general (''category users''), and the overall Finnish consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

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Table of contents

Selected insights on smartphones: Xiaomi/Mi users in Finland

  • The share of smartphone users using Xiaomi/Mi grew by 4 percentage points since 2021
  • 34% of Xiaomi/Mi users are part of Generation X
  • There is a fairly even split of male and female Xiaomi/Mi users
  • 39% of Xiaomi/Mi users have a technical or vocational education
  • Having a good time is less important to Xiaomi/Mi users than to other smartphone users

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