Package holiday portals: Kesari Tours users in India

Selected insights on package holiday portals: Kesari Tours users in India

• Kesari Tours is more popular among Generation X than other package holiday portals
• Kesari Tours is more popular among female packaged holiday bookers than male packaged holiday bookers
• Compared to the average consumer, Kesari Tours users are more likely to have a high income
• Kesari Tours users are more likely to live in megacities than packaged holiday bookers in general
• Social justice is more important to Kesari Tours users than to other packaged holiday bookers

Overview

• Introduction

• Brand usage
• Key insights

• Generations
• Gender
• Education
• Income
• Household classification
• Type of community
• LGBTQ+

• Life values
• Main interests
• Hobbies & leisure activities
• Sports activities
• Sports followed

• Attitudes towards personal finances
• Innovation adoption
• Challenges facing the country
• Politics

• Social media usage
• Media usage by channel
• Digital advertising touchpoints
• Non-digital advertising touchpoints

• Consumer Insights Global survey
• Authors