Mobile carriers: Lidl Connect customers in Germany

Consumer Insights report

Mobile carriers: Lidl Connect customers in Germany

This report offers the reader a comprehensive overview of Lidl Connect customers in Germany: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Lidl Connect customers in Germany (''brand users'') against German smartphone users in general (''category users''), and the overall German consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

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Table of contents

Selected insights on mobile carriers: Lidl Connect customers in Germany

  • 39% of Lidl Connect customers are part of Generation X
  • 53% of Lidl Connect customers are male
  • Lidl Connect customers have a similar income distribution as smartphone users in general
  • Lidl Connect customers are more likely to live in rural communities than smartphone users in general
  • Learning new things is more important to Lidl Connect customers than to other smartphone users

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