Mobile carriers: Lidl Connect customers in Germany

Consumer Insights report

Mobile carriers: Lidl Connect customers in Germany

This report covers Lidl Connect in the mobile carriers market of Germany. Receiving up to four updates throughout the year, the report is based on data from the Consumer Insights Global survey, as of March 2025.


Topics include

  • Demographic profile
  • Consumer lifestyle
  • Consumer attitudes
  • Marketing touchpoints

Table of contents

Selected insights on mobile carriers: Lidl Connect customers in Germany

  • There is a fairly even split of male and female Lidl Connect customers
  • Compared to other smartphone users, Lidl Connect customers are relatively likely to live in a household of two or more related adults
  • Cooking or baking are relatively popular hobbies among Lidl Connect customers

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