Headphones: Logitech users in India

Consumer Insights report

Headphones: Logitech users in India

This report offers the reader a comprehensive overview of Logitech users in India: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Logitech users in India (''brand users'') against Indian headphone users in general (''category users''), and the overall Indian consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

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Table of contents

Selected insights on headphones: Logitech users in India

  • The current share of headphone users using Logitech is fairly similar to Q1 of 2021
  • Logitech has a high share of users that are Millennials compared to the total online population
  • Compared to other headphone brands, Logitech has a relatively high share of female users
  • 87% of Logitech users have a college degree
  • Having a good time and making own decisions is relatively important to Logitech users

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