Headphones: Beyerdynamic users in China

Selected insights on headphones: Beyerdynamic users in China

• Beyerdynamic is more popular among Generation X than other headphone brands
• There is a fairly even split of male and female Beyerdynamic users
• Beyerdynamic has a smaller share of users with a medium household income than other headphone brands
• Beyerdynamic users are more likely to live in rural areas and towns than headphone users in general
• Being successful is more important to Beyerdynamic users than to other headphone users

Overview

• Introduction

• Brand usage
• Key insights

• Generations
• Gender
• Education
• Income
• Household classification
• Type of community
• LGBTQ+

• Life values
• Main interests
• Hobbies & leisure activities
• Sports activities
• Sports followed

• Attitudes towards personal finances
• Innovation adoption
• Challenges facing the country
• Politics

• Social media usage
• Media usage by channel
• Digital advertising touchpoints
• Non-digital advertising touchpoints

• Consumer Insights Global survey
• Authors