Grocery delivery: Amazon / Amazon Fresh / Amazon Pantry users in Poland

Consumer Insights report

Grocery delivery: Amazon / Amazon Fresh / Amazon Pantry users in Poland

This report offers the reader a comprehensive overview of Amazon / Amazon Fresh / Amazon Pantry users in Poland: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Amazon / Amazon Fresh / Amazon Pantry users in Poland (''brand users'') against Polish grocery delivery users in general (''category users''), and the overall Polish consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

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Selected insights on grocery delivery: Amazon / Amazon Fresh / Amazon Pantry users in Poland

  • Amazon / Amazon Fresh / Amazon Pantry is more popular among Generation Z than other grocery delivery services
  • Amazon / Amazon Fresh / Amazon Pantry is more popular among male grocery delivery users than female grocery delivery users
  • Amazon / Amazon Fresh / Amazon Pantry has a larger share of users with a high income than other grocery delivery services
  • Amazon / Amazon Fresh / Amazon Pantry users are more likely to live in medium-sized towns than grocery delivery users in general
  • Having a good time is more important to Amazon / Amazon Fresh / Amazon Pantry users than to other grocery delivery users

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