Restaurant delivery: Domino's users in China

Consumer Insights report

Restaurant delivery: Domino's users in China

This report offers the reader a comprehensive overview of Domino's users in China: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Domino's users in China (''brand users'') against Chinese restaurant delivery users in general (''category users''), and the overall Chinese consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

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Selected insights on restaurant delivery: Domino's users in China

  • Domino's is more popular among Millennials than other restaurant delivery services
  • Domino's is more popular among female restaurant delivery users than male restaurant delivery users
  • Domino's has a larger share of users with a high income than other restaurant delivery services
  • Domino's users are more likely to live in cities and urban areas than restaurant delivery users in general
  • Social justice is more important to Domino's users than to other restaurant delivery users

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