E-Book shops: Harlequin customers in the United States

Consumer Insights report

E-Book shops: Harlequin customers in the United States

This report offers the reader a comprehensive overview of Harlequin customers in the United States: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Harlequin customers in the United States (''brand users'') against U.S. E-book shoppers in general (''category users''), and the overall U.S. consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

Table of contents

Selected insights on e-Book shops: Harlequin customers in the United States

  • The share of E-book shoppers using Harlequin grew by 2 percentage points since Q2 of 2021
  • Harlequin is more popular among Millennials than other E-book shops
  • Harlequin is more popular among male E-book shoppers than female E-book shoppers
  • 74% of Harlequin customers have a college degree
  • Social justice is more important to Harlequin customers than to other E-book shoppers

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