Digital music: Deezer users in Finland

Consumer Insights report

Digital music: Deezer users in Finland

This report offers the reader a comprehensive overview of Deezer users in Finland: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Deezer users in Finland (''brand users'') against Finnish digital music buyers in general (''category users''), and the overall Finnish consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

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Table of contents

Selected insights on digital music: Deezer users in Finland

  • Deezer has a high share of users that are part of Generation Z compared to the total online population
  • Deezer is more popular among male digital music buyers than female digital music buyers
  • Deezer has a larger share of users with a high income than other digital music services
  • Deezer users are more likely to live in large cities than digital music buyers in general
  • Being successful is more important to Deezer users than to other digital music buyers

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