Online dating: Plenty of Fish/POF users in the United States

Consumer Insights report

Online dating: Plenty of Fish/POF users in the United States

This report offers the reader a comprehensive overview of Plenty of Fish/POF users in the United States: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Plenty of Fish/POF users in the United States (''brand users'') against U.S. online dating users in general (''category users''), and the overall U.S. consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

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Table of contents

Selected insights on online dating: Plenty of Fish/POF users in the United States

  • Plenty of Fish/POF is more popular among Millennials than other online dating services
  • 41% of Plenty of Fish/POF users have an upper secondary education with the permission to go to university
  • Plenty of Fish/POF users are more likely to live in large cities than online dating users in general
  • Facebook is more popular among Plenty of Fish/POF users than the average online dating user

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