Online dating: Momo users in China

Consumer Insights report

Online dating: Momo users in China

This report offers the reader a comprehensive overview of Momo users in China: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Momo users in China (''brand users'') against Chinese online dating users in general (''category users''), and the overall Chinese consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

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Table of contents

Selected insights on online dating: Momo users in China

  • Momo is more popular among Millennials than other online dating services
  • Momo is more popular among male online dating users than female online dating users
  • Momo has a larger share of users with a low income than other online dating services
  • 23% of Momo users live in large cities
  • Learning new things is less important to Momo users than to other online dating users

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