Daily newspapers: OE24 readers in Austria

Consumer Insights report

Daily newspapers: OE24 readers in Austria

This report offers the reader a comprehensive overview of OE24 readers in Austria: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark OE24 readers in Austria (''brand users'') against Austrian readers of daily newspapers in general (''category users''), and the overall Austrian consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

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Table of contents

Selected insights on daily newspapers: OE24 readers in Austria

  • OE24 is more popular among Generation X than other daily newspapers
  • OE24 has more male than female readers
  • OE24 has a larger share of readers with a low income than other daily newspapers
  • OE24 readers are more likely to live in cities with over 1 million inhabitants than readers of daily newspapers in general
  • Learning new things is less important to OE24 readers than to other readers of daily newspapers

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