Daily newspapers: AFR (The Australian Financial Review) readers in Australia

Consumer Insights report

Daily newspapers: AFR (The Australian Financial Review) readers in Australia

This report offers the reader a comprehensive overview of AFR (The Australian Financial Review) readers in Australia: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark AFR (The Australian Financial Review) readers in Australia (''brand users'') against Australian readers of daily newspapers in general (''category users''), and the overall Australian consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

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Table of contents

Selected insights on daily newspapers: AFR (The Australian Financial Review) readers in Australia

  • The share of readers of daily newspapers reading AFR (The Australian Financial Review) grew by 10 percentage points since 2021
  • AFR (The Australian Financial Review) is more popular among Millennials than other daily newspapers
  • AFR (The Australian Financial Review) is more popular among male readers of daily newspapers than female readers of daily newspapers
  • A relatively high share of AFR (The Australian Financial Review) readers have a college degree
  • A happy relationship is less important to AFR (The Australian Financial Review) readers than to other readers of daily newspapers

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