Daily newspapers: AFR (The Australian Financial Review) readers in Australia

Consumer Insights report

Daily newspapers: AFR (The Australian Financial Review) readers in Australia

This report offers the reader a comprehensive overview of AFR (The Australian Financial Review) readers in Australia: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark AFR (The Australian Financial Review) readers in Australia (''brand users'') against Australian readers of daily newspapers in general (''category users''), and the overall Australian consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

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Table of contents

Selected insights on daily newspapers: AFR (The Australian Financial Review) readers in Australia

  • AFR (The Australian Financial Review) is more popular among Millennials than other daily newspapers
  • Compared to other daily newspapers, AFR (The Australian Financial Review) has a relatively high share of male readers
  • AFR (The Australian Financial Review) has a smaller share of readers with a low income than other daily newspapers
  • AFR (The Australian Financial Review) readers are more likely to live in cities and urban areas than readers of daily newspapers in general
  • A happy relationship is less important to AFR (The Australian Financial Review) readers than to other readers of daily newspapers

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