Digital video advertising and marketing in the United States

Statistics report on digital video advertising and marketing in the United States

Digital video advertising and marketing in the United States

This report has been compiled to provide statistical information about digital video advertising and marketing in the United States.

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Table of contents

Overview

6
  • Premium Statistic Digital video advertising spending in the U.S. 2019-2024
  • Premium Forecast Digital Market Outlook: digital video ad spending in the U.S. 2019-2028, by device
  • Premium Statistic Digital video ad spend in the U.S. 2024, by type
  • Premium Forecast Ad spending per internet user of video advertising in the U.S. 2019-2028
  • Premium Forecast Mobile ad spend in the U.S. 2017-2028, by format
  • Premium Statistic Video share of social ad spend in the U.S. 2022-2026

Usage & budgets

6
  • Premium Statistic Top channels marketers planning to increase spend on in North America 2024
  • Premium Statistic Top video ad types considered a must-buy by marketers in the U.S. 2024
  • Premium Statistic Share of digital in media budgets in the U.S. 2025, by format
  • Premium Statistic Shift of media budgets to OTT/CTV in the U.S. 2024, by medium
  • Premium Statistic Top areas of excitement video streaming advertising in the U.S. 2024
  • Premium Statistic Top marketer concerns around video streaming growth in the U.S. 2024

Market leaders

5
  • Premium Statistic Ad revenue of major digital ad sellers worldwide 2024
  • Premium Statistic Ad revenues of leading social video platforms in the U.S. 2026
  • Premium Statistic Social advertising CPM change in the U.S. 2022-2025
  • Premium Statistic Digital ad revenue share in the U.S. 2021-2026, by company
  • Premium Statistic CTV ad spend share in the U.S. 2020-2024, by company

Audience and video consumption

6
  • Premium Statistic Users of video-on-demand in the U.S. 2017-2027, by type
  • Premium Forecast Instagram users in the United States 2019-2028
  • Basic Statistic TikTok: number of users in the United States 2023-2027
  • Basic Statistic U.S. YouTube Shorts viewers 2023-2027
  • Premium Forecast Most used devices for digital videos in the U.S. 2023
  • Premium Statistic Leading video apps used by children in the U.S. 2023

Consumer insights

8
  • Premium Statistic Digital video ad views in the U.S. 2020-2024, by device
  • Premium Statistic Time spent with digital platforms vs. share of digital ad spend U.S. 2024
  • Premium Statistic Social media ad reach in the United States 2024, by platform
  • Premium Statistic Accepting ads if TV/ streaming subscription was cheaper worldwide 2023, by country
  • Premium Statistic TV and video streaming viewers' attitudes toward advertisements in the U.S. 2024
  • Premium Statistic TV, social media, and website ads' impact on purchase in the U.S. 2024, by generation
  • Premium Statistic Teenagers' attitudes toward advertising on TikTok & YouTube Shorts in the U.S. 2024
  • Premium Statistic Most influential video ad types according to Gen Zers in the U.S. 2023
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FURTHER REPORTS

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