Influencer marketing in the United States

This report has been compiled to provide statistical information about influencer marketing in the United States. It contains an overview of the market, with key figures on expenditure and growth. Chapters on budget and cost, and doing business provide insight into the marketing side of the field, payment rates for influencers, types of content that work best, etc. The report includes a special spotlight chapter on TikTok influencer marketing in the United States, as the platform grows in popularity there. Finally, a chapter on consumer behavior encompasses the main purchase habits of American users related to influencer marketing.