TikTok marketing

Statistics report about TikTok marketing

TikTok marketing

This report has been compiled to provide statistical information about TikTok's usage for marketing and advertising purposes worldwide. It contains an overview chapter on ByteDance, TikTok's mother company, a chapter on the platform's usage for marketing purposes, as well as a chapter on TikTok influencers. With numerous statistics on the social video platform's metrics, competitors and audience behavior the report aims to provide insight into the platform's pros and cons for the advertising industry.

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Table of contents

Market overview

8
  • Basic Statistic Most used social networks 2024, by number of users
  • Basic Statistic Key financial figures of ByteDance 2021-2022
  • Premium Statistic Revenue breakdown of ByteDance 2021, by segment
  • Premium Statistic Estimated global ad revenue of ByteDance 2023, by platform
  • Premium Statistic Social media share in digital video ad revenue 2022-2027, by platform
  • Premium Statistic TikTok ad revenue worldwide 2020-2027
  • Premium Statistic TikTok/Douyin: brand value 2021-2024
  • Premium Statistic Media investment plans among market agencies worldwide 2024

TikTok's usage for marketing purposes

8
  • Premium Statistic Leading social media platforms used by marketers worldwide 2024
  • Premium Statistic Leading consumer trends according to marketers worldwide 2024
  • Premium Statistic Social media platforms with highest ROI worldwide 2023
  • Premium Statistic Use of social media ads among marketers worldwide 2023, by platform
  • Premium Statistic Video platforms used for marketing purposes worldwide 2023
  • Premium Statistic Changes in use of video platforms for social media marketing purposes worldwide 2024
  • Premium Statistic Most popular brands on TikTok globally 2022, by number of followers
  • Premium Statistic Most talked about brands on TikTok worldwide 2023

Creators/influencers

7
  • Premium Statistic Most-followed TikTok accounts worldwide 2022
  • Premium Statistic Fastest growing global TikTok accounts 2022, by follower growth
  • Premium Statistic Number of supernova creators on TikTok worldwide 2022
  • Premium Statistic Distribution of global TikTok creators 2022, by age group
  • Premium Statistic Distribution of global TikTok creators 2022, by gender
  • Premium Statistic Most-followed English-language TikTok creators worldwide 2022
  • Premium Statistic Most-followed virtual creators on TikTok worldwide 2022

Metrics

7
  • Premium Statistic Global distribution of TikTok influencers in 2022, by number of followers
  • Premium Statistic Engagement rate among global TikTok influencers 2023, by profile size
  • Premium Statistic Engagement rates of virtual creators on TikTok worldwide 2022
  • Premium Statistic Views per post of global TikTok influencers 2022, by profile size
  • Premium Statistic Price per post among global TikTok influencers 2022, by profile size
  • Basic Statistic TikTok: ads removed 2021-2024
  • Basic Statistic TikTok: fake engagement removed 2021-2024

Competitors

9
  • Premium Statistic Largest media companies worldwide 2023
  • Premium Statistic Digital advertising revenue for major internet companies 2023-2027
  • Premium Statistic Growth of social media ad revenue worldwide 2023, by platform
  • Premium Statistic Most valuable media brands 2023
  • Premium Statistic Fastest growing media brands 2022
  • Premium Statistic Highest valued unicorn companies worldwide 2024
  • Premium Statistic Net worth of the richest social media entrepreneurs 2024
  • Premium Statistic Social media offering the best social commerce experience worldwide 2024
  • Premium Statistic Leading social commerce platforms worldwide 2023, by country

Audience and user behavior

5
  • Basic Statistic TikTok: number of global users 2020-2025
  • Premium Statistic Countries with the most TikTok users 2024
  • Premium Statistic TikTok: distribution of global audiences 2024, by age and gender
  • Premium Statistic TikTok user engagement in selected markets 2023
  • Premium Statistic Consumer attitudes towards Tik Tok purchases in the U.S. 2022
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