Pharma and healthcare industry advertising in the U.S.

Statistics report on the pharmaceuticals and healthcare industry advertising in the U.S.

Pharma and healthcare industry advertising in the U.S.

This report has been compiled to provide statistical information about advertising in the U.S. pharmaceutical and healthcare industries. It includes data on ad spending, market leaders, and consumer insights.

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Table of contents

Overview - pharma & healthcare industry

6
  • Basic Statistic Market share of the leading global pharmaceutical markets 2023
  • Premium Statistic Pharmaceutical corporations by U.S. revenue 2023
  • Premium Statistic Leading pharmacies in the U.S. 2023, based on prescription revenue
  • Basic Statistic Prescription drug expenditure in the U.S. 1960-2024
  • Premium Statistic OTC medication retail sales in the U.S. 1965-2023
  • Premium Statistic OTC total sales volume in the U.S. 2017-2023

Pharma & healthcare marketing

3
  • Premium Statistic Marketing budgets of U.S. healthcare companies 2019-2023
  • Premium Statistic Change in marketing budgets of U.S. healthcare companies 2024, by target
  • Premium Statistic Distribution of healthcare companies' marketing budgets in the U.S. 2022, by channel

Pharma & healthcare advertising

7
  • Premium Statistic Pharma ad spend in the U.S. 2022-2023
  • Premium Statistic Healthcare ad spend on TV in the U.S. 2019-2021
  • Premium Statistic Healthcare ad spend on magazines in the U.S. 2019-2021
  • Premium Statistic Healthcare ad spend on radio in the U.S. 2019-2021
  • Premium Statistic Healthcare ad spend on OOH advertising in the U.S. 2019-2021
  • Premium Statistic Healthcare ad spend on newspapers in the U.S. 2019-2021
  • Premium Statistic Healthcare ad spend on cinema in the U.S. 2019-2021

Digital

5
  • Premium Statistic Digital Market Outlook: digital ad spending share in the U.S. 2023, by industry
  • Premium Statistic Healthcare & pharmaceutical industry digital ad spend in the U.S. 2011-2024
  • Premium Statistic Healthcare's display ad spend in the U.S. 2019-2021
  • Premium Statistic Pharma ad spend on YouTube in the U.S. Q1 2022-Q1 2023
  • Premium Statistic GoogleAds average monthly CPC for pharmaceuticals worldwide 2023, by country

Market leaders

3
  • Premium Statistic Leading pharmaceutical brands in the U.S. 2023, by DTC ad spending
  • Premium Statistic Most advertised drugs on U.S. TV 2022
  • Premium Statistic Top healthcare marketing agencies in North America 2023, by revenue

Consumer insights

7
  • Premium Statistic Consumer perception of the revelance of pharma advertising in the U.S. 2023, by age
  • Premium Statistic Consumer perception to the frequency of pharma advertising in the U.S. 2022
  • Premium Statistic Consumer attitude to the length of pharma advertising in the U.S. 2022
  • Premium Statistic Actions taken in reaction to pharma advertising in the U.S. 2023, by age
  • Premium Statistic Share of women seeking out influencers for health recommendations in the U.S. 2022
  • Premium Statistic Experiences of consumers aged 65+ with Medicare marketing in the U.S. 2022
  • Premium Statistic Frequency of Medicare solicitations consumers aged 65+ received in the U.S. 2022
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