European Football Benchmark in China 2023

Consumer Insights data table

European Football Benchmark in China 2023

Football may not be the most popular sport in China yet, but it is clearly on the rise. The Chinese Super Liga averaged live viewer numbers just below the viewer numbers of the Italian Serie A before the pandemic. The big European leagues also enjoy great popularity and are covered regularly on Chinese television. Which European clubs do Chinese football fans like and follow?

The European Football Benchmark 2023 covers the big five European Leagues. It takes a look at favorite and followed leagues and teams, club images, stadium visits and football viewing habits of football fans in China. The survey also includes information about football and social media, football merchandise, international competitions, and national teams. Additionally, a section about potential football fans is included.

This survey data table contains the complete tables for the survey including various column headings.

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Table of contents

Topics of the survey

  • Fans & follower
  • Club image
  • Sponsorship
  • Social media & fan engagement
  • eSports
  • Information on football
  • Watching football
  • Stadium experience
  • Merchandise
  • European club competitions
  • International competition
  • Women's football
  • VAR
  • Finances in football
  • Potential fans
  • Characteristics & demographics

Design of the survey
  • Method: Online survey
  • Survey name: Consumer Insights European Football Benchmark 2023 in China
  • Region: China
  • Number of respondents: 2999
  • Age of respondents: 16 to 78 years old
  • Type of respondents: residential online population
  • Survey time period: 01 August 2023 to 05 August 2023

Column headings
  • Gender
  • Age (generations)
  • Interest in football

Visit the Consumer Insights Global survey for in-depth DIY analyses of this survey's data.

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