European Football Benchmark in Italy 2023

Consumer Insights data table

European Football Benchmark in Italy 2023

The 2022 Champions League semi-final was the third time that the Milan city derby between AC Milan and Inter Milan took place in an international cup. This time, Inter Milan emerged victorious from the Derby della Madonnina. Which of the two Milan clubs has the larger fan base among Italian football fans? Which other clubs from the major European leagues do Italian football fans follow?

The European Football Benchmark 2023 covers the big five European Leagues. It takes a look at favorite and followed leagues and teams, club images, stadium visits and football viewing habits of football fans in Italy. The survey also includes information about football and social media, football merchandise, international competitions, and national teams. Additionally, a section about potential football fans is included.

This survey data table contains the complete tables for the survey including various column headings.

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Table of contents

Topics of the survey

  • Fans & follower
  • Club image
  • Sponsorship
  • Social media & fan engagement
  • eSports
  • Information on football
  • Watching football
  • Stadium experience
  • Merchandise
  • European club competitions
  • International competition
  • Women's football
  • VAR
  • Finances in football
  • Betting
  • Potential fans
  • Characteristics & demographics

Design of the survey
  • Method: Online survey
  • Survey name: Consumer Insights European Football Benchmark 2023 in Italy
  • Region: Italy
  • Number of respondents: 3000
  • Age of respondents: 16 to 80 years old
  • Type of respondents: residential online population
  • Survey time period: 01 August 2023 to 07 August 2023

Column headings
  • Gender
  • Age (generations)
  • Interest in football

Visit the Consumer Insights Global survey for in-depth DIY analyses of this survey's data.

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