European Football Benchmark in the UK 2023

Consumer Insights data table

European Football Benchmark in the UK 2023

Hardly any other sports stadium stands for a particular sport like Wembley does for soccer football. The legendary Wembley goal in the 1966 World Cup final and Pelé, who described the stadium as the cathedral of football, ensured that Wembley became known throughout the world. It is not surprising that the favorite sport of the British is football. Do football fans in the UK like to watch football in the stadium? What makes a good stadium experience for them? And which team has the most followers and fans?

The European Football Benchmark 2023 covers the big five European Leagues. It takes a look at favorite and followed leagues and teams, club images, stadium visits and football viewing habits of football fans in the United Kingdom. The survey also includes information about football and social media, football merchandise, international competitions, and national teams. Additionally, a section about potential football fans is included.

This survey data table contains the complete tables for the survey including various column headings.

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Table of contents

Topics of the survey

  • Fans & follower
  • Club image
  • Sponsorship
  • Social media & fan engagement
  • eSports
  • Information on football
  • Watching football
  • Stadium experience
  • Merchandise
  • European club competitions
  • International competition
  • Women's football
  • VAR
  • Finances in football
  • Betting
  • Potential fans
  • Characteristics & demographics

Design of the survey
  • Method: Online survey
  • Survey name: Consumer Insights European Football Benchmark 2023 in the UK
  • Region: United Kingdom
  • Number of respondents: 2999
  • Age of respondents: 16 to 80 years old
  • Type of respondents: residential online population
  • Survey time period: 21 July 2023 to 02 August 2023

Column headings
  • Gender
  • Age (generations)
  • Interest in football

Visit the Consumer Insights Global survey for in-depth DIY analyses of this survey's data.

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