China's lower-tier market

Statista overview report on consumer market in China's tier-3 and below cities

China's lower-tier market

Nearly one billion people live permanently in China's less-developed cities and villages, accounting for around 70 percent of the country's population. Thanks to rising disposable income and recent infrastructure improvements, consumption in China's lower-tier market has shown significant promise in driving China's economic growth.

The report presents the following aspects:

       
  • What is China’s lower-tier market?
    •    
  • What makes the lower-tier market the future of China’s economic growth?
    •    
  • How do the lower-tier consumers differ from the higher-tier consumers in terms of shopping behaviors?
    •    
  • How does e-commerce help China's lower-tier market to unlock its full potentials?
    •    
  • What can we expect next from China's lower-tier market?

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