Social Media: Naver Cafe-Nutzer:innen in Südkorea

Selected insights on social media: Naver Cafe users in Korea

• 43% of Naver Cafe users are part of Generation X
• There is a fairly even split of male and female Naver Cafe users
• Naver Cafe has a smaller share of users with a low income than other social networks
• Social media users in general and Naver Cafe users specifically, live in similar type of communities
• Having a good time is an important aspect of life for 69% of Naver Cafe users

Overview

• Introduction

• Brand usage
• Key insights

• Generations
• Gender
• Education
• Income
• Household classification
• Type of community
• LGBTQ+

• Life values
• Main interests
• Hobbies & leisure activities
• Sports activities
• Sports followed

• Attitudes towards personal finances
• Innovation adoption
• Challenges facing the country
• Politics

• Social media usage
• Media usage by channel
• Digital advertising touchpoints
• Non-digital advertising touchpoints

• Consumer Insights Global survey
• Authors