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Julia Faria
Research lead covering advertising and marketing
Detailed statistics
B2B advertising and marketing spending in the U.S. 2022-2026
Detailed statistics
B2B offline advertising and marketing spending in the U.S. 2022-2026
Detailed statistics
B2B online advertising and marketing spending in the U.S. 2022-2026
B2B advertising and marketing spending in the U.S. 2022-2026
Business-to-business (B2B) advertising and marketing spending in the United States from 2022 to 2026 (in billion U.S. dollars)
B2B offline advertising and marketing spending in the U.S. 2022-2026
Business-to-business (B2B) offline advertising and marketing spending in the United States from 2022 to 2026 (in billion U.S. dollars)
B2B online advertising and marketing spending in the U.S. 2022-2026
Business-to-business (B2B) online advertising and marketing spending in the United States from 2022 to 2026 (in billion U.S. dollars)
B2B marketing data spending and annual growth in the U.S. 2020-2025
Business-to-business (B2B) marketing data spending and annual change in the United States from 2020 to 2025 (in billion U.S. dollars)
Marketing technology spending of B2B U.S. marketers 2025
Marketing technology (MarTech) spending of B2B marketers in the United States from 2021 to 2025 (in billion U.S. dollars)
Change in 2024 marketing budgets among B2B marketers in the U.S. 2023
Change in 2024 marketing budgets among business-to-business (B2B) marketers in the United States as of August 2023
U.S. businesses social media marketing budget share 2024, by sector
Share of marketing budgets devoted to social media marketing according to CMOs in the United States as of March 2024, by primary economic sector
Share of B2B company's revenue spent on marketing in the U.S. 2024, by company type
Share of company's revenue spent on marketing according to business-to-business (B2B) CMOs in the United States as of March 2024, by company type
Most effective marketing activities performed by B2B influencers in the U.S. 2023
Most effective marketing activities performed by business-to-business (B2B) influencers according to B2B professionals in the United States as of August 2023
Top obstacles in trying to demonstrate the value of B2B marketing in the U.S. 2023
Leading obstacles in trying to demonstrate the value of marketing according to business-to-business (B2B) marketing decision-makers in the United States as of October 2023
B2B C-suit vs marketers' notion of marketing success measurement in the U.S. 2023
Perception of a C-suit's evaluation of marketing success more based on key business outcomes compared to 2019 according to business versus marketing decision-makers at business-to-business (B2B) organizations in the United States as of October 2023
B2B C-suit vs marketers' opinions on business outcome expectations in the U.S. 2023
Perception that marketing teams struggled to understand business outcomes expected by the C-suit according to business versus marketing decision-makers at business-to-business (B2B) organizations in the United States as of October 2023
Priorities for B2B marketers for improving CX in the U.S. 2023
Leading priorities for business-to-business (B2B) marketers for improving customer experience (CX) in the United States as of April 2023
Most used B2B purchase channels in the U.S. 2023
Most used B2B purchase channels in the United States in 2023
Top ways in which B2B marketers use AI in the U.S. 2023
Leading ways in which B2B marketers are deploying artificial intelligence (AI) in the United States in 2023
Attitudes toward AI in 2024 among B2B marketers in the U.S. 2023
Attitudes toward artificial intelligence (AI) in 2024 among business-to-business (B2B) marketers in the United States as of August 2023
Use of AI in B2B e-commerce operations in the United States 2023
Share of business-to-business (B2B) e-commerce companies using AI in the United States in 2023
B2B trade show market size in the U.S. 2018-2028
Value of the business-to-business (B2B) trade show market in the United States from 2018 to 2028 (in billion U.S. dollars)
Number of in-person trade shows marketers exhibited at in the U.S. 2023-2024, by type
Average number of in-person trade shows or events marketers exhibited at in the United States in 2023 and 2024, by type
Change in exhibit-marketing budgets according to event marketers in the U.S. 2024
Planned annual change in exhibit-marketing budgets according to event marketers in the United States as of February 2024
Top reasons why AI is applied in event marketing in Europe & the U.S. 2023
Leading reasons why artificial intelligence (AI) is applied in marketing events and webinars according to marketing professionals in the United States and selected countries in Western Europe as of September 2023
Top ways in which AI elevates event marketing experience in Europe & the U.S. 2023
Leading ways in which artificial intelligence (AI) can elevate the experience of marketing event attendees according to marketing professionals in the United States and selected countries in Western Europe as of September 2023
Leading content marketing investment areas for B2B marketers worldwide 2024
Leading content marketing areas of investment for business-to-business (B2B) marketers worldwide in 2024
Use of content marketing among B2B marketers worldwide 2017-2023
Share of business-to-business (B2B) marketers with a documented content marketing strategy worldwide from 2017 to 2023
Change of B2B content marketing budgets worldwide 2024
Share of business-to-business (B2B) marketers planning changes to their content marketing budgets worldwide in 2024
Paid methods used for content distribution by B2B marketers worldwide 2023
Leading types of paid content distribution methods used by business-to-business (B2B) marketers worldwide as of July 2023
Organizational goals achieved with use of B2B content marketing worldwide 2023
Leading goals achieved with help of content marketing among business-to-business (B2B) marketers worldwide as of July 2023
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