Playtika average DPU 2018-2023

Average daily paying users (DPU) of Playtika from 2018 to 2023

CharacteristicDaily paying users in thousands
2023 310
2022 314
2021 300
2020 285
2019 218
2018 150
Created with Highcharts 7.2.2Daily paying users in thousands150150218218285285300300314314310310201820192020202120222023
050100150200250300350
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Release date

February 2024

Region

Worldwide

Survey time period

2018 to 2023

Supplementary notes

According to the company: "Daily Paying User, the number of individuals who purchased, with real world currency, virtual currency or items in any of our games on a particular day. Under this metric, an individual who makes a purchase of virtual currency or items in two different games on the same day is counted as two DPUs. Similarly, an individual who makes a purchase of virtual currency or items in any of our games on two different platforms (e.g., web and mobile) or on two different social networks on the same day could be counted as two DPUs. Average DPUs for a particular period is the average of the DPUs for each day during that period."

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