According to the results of a study conducted among e-commerce professionals in the UK and the U.S. in July 2020, 57 percent of respondents were already implementing user-specific content personalization, such as user personal information showing up on the e-commerce websites.
Leading content types personalized on e-commerce websites in the United States and the United Kingdom as of July 2020
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Leading content types personalized on e-commerce websites in the United States and the United Kingdom as of July 2020
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Yieldify. (August 20, 2020). Leading content types personalized on e-commerce websites in the United States and the United Kingdom as of July 2020 [Graph]. In Statista. Retrieved March 09, 2025, from https://www.statista.com/statistics/1211735/personalization-content-type-ecommerce-website-us-uk/
Yieldify. "Leading content types personalized on e-commerce websites in the United States and the United Kingdom as of July 2020." Chart. August 20, 2020. Statista. Accessed March 09, 2025. https://www.statista.com/statistics/1211735/personalization-content-type-ecommerce-website-us-uk/
Yieldify. (2020). Leading content types personalized on e-commerce websites in the United States and the United Kingdom as of July 2020. Statista. Statista Inc.. Accessed: March 09, 2025. https://www.statista.com/statistics/1211735/personalization-content-type-ecommerce-website-us-uk/
Yieldify. "Leading Content Types Personalized on E-commerce Websites in The United States and The United Kingdom as of July 2020." Statista, Statista Inc., 20 Aug 2020, https://www.statista.com/statistics/1211735/personalization-content-type-ecommerce-website-us-uk/
Yieldify, Leading content types personalized on e-commerce websites in the United States and the United Kingdom as of July 2020 Statista, https://www.statista.com/statistics/1211735/personalization-content-type-ecommerce-website-us-uk/ (last visited March 09, 2025)
Leading content types personalized on e-commerce websites in the United States and the United Kingdom as of July 2020 [Graph], Yieldify, August 20, 2020. [Online]. Available: https://www.statista.com/statistics/1211735/personalization-content-type-ecommerce-website-us-uk/
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