U.S. YouTube usage reasons 2019

Leading YouTube usage reasons according to users in the United States as of 3rd quarter 2019

CharacteristicShare of respondents
To get entertainment 82%
To get news 23%
To follow brands / companies 18%
Other purposes 13%
To keep contact with friends and family 8%
To strengthen professional network 7%
Created with Highcharts 7.2.2Share of respondents82%82%23%23%18%18%13%13%8%8%7%7%To get entertainmentTo get newsTo follow brands / companiesOther purposesTo keep contact with friends and familyTo strengthen professional network
0%5%10%15%20%25%30%35%40%45%50%55%60%65%70%75%80%85%90%95%
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Source

Use Ask Statista Research Service

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AudienceProject

Release date

October 2019

Region

United States

Survey time period

Q3 2019

Number of respondents

2,100 respondents

Age group

15 years and older

Special properties

among YouTube users

Method of interview

Online panel

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Statistics on " Mobile video in the United States "

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Overview

7

Benchmarks

8

Reach and users engagement

8

AVoD and SVoD apps

6

Social video

8

Monetization

6

Further related statistics

2

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