Online shopping reach in the Nordics 2022

Share of consumers who purchased goods online in the Nordics in 2022, by country

CharacteristicShare of respondents
Norway 92%
Denmark 88%
Sweden 86%
Finland 79%
Created with Highcharts 7.2.2Share of respondents92%92%88%88%86%86%79%79%NorwayDenmarkSwedenFinland
0%20%40%60%80%100%120%
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Release date

May 2023

Region

Denmark, Finland, Norway, Sweden

Survey time period

2022

Special properties

individuals who purchased online in the previous 12 months

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Statistics on " E-commerce in the Nordics "

Other statistics that may interest you E-commerce in the Nordics

Overview

6

Segments

5

Leading stores

8

Consumption

7

Device usage

4

Shopping apps

4

Further related statistics

4

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