As of early 2024, advertising on YouTube had the highest reach in Italy among the presented social networks, with 77.6 percent. Instagram and Facebook followed, with 54 and 52.2 percent, respectively.
Reach of social media advertising in Italy as of January 2024, by platform
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Reach of social media advertising in Italy as of January 2024, by platform
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DataReportal, & We Are Social, & Meltwater. (February 21, 2024). Reach of social media advertising in Italy as of January 2024, by platform [Graph]. In Statista. Retrieved February 20, 2025, from https://www.statista.com/statistics/1458087/social-media-advertising-reach-italy/
DataReportal, und We Are Social, und Meltwater. "Reach of social media advertising in Italy as of January 2024, by platform." Chart. February 21, 2024. Statista. Accessed February 20, 2025. https://www.statista.com/statistics/1458087/social-media-advertising-reach-italy/
DataReportal, We Are Social, Meltwater. (2024). Reach of social media advertising in Italy as of January 2024, by platform. Statista. Statista Inc.. Accessed: February 20, 2025. https://www.statista.com/statistics/1458087/social-media-advertising-reach-italy/
DataReportal, and We Are Social, and Meltwater. "Reach of Social Media Advertising in Italy as of January 2024, by Platform." Statista, Statista Inc., 21 Feb 2024, https://www.statista.com/statistics/1458087/social-media-advertising-reach-italy/
DataReportal & We Are Social & Meltwater, Reach of social media advertising in Italy as of January 2024, by platform Statista, https://www.statista.com/statistics/1458087/social-media-advertising-reach-italy/ (last visited February 20, 2025)
Reach of social media advertising in Italy as of January 2024, by platform [Graph], DataReportal, & We Are Social, & Meltwater, February 21, 2024. [Online]. Available: https://www.statista.com/statistics/1458087/social-media-advertising-reach-italy/
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