In 2023, about half of Gen Z consumers in the United States said they would prefer to do most of their beauty product shopping online if they could. Millennials, however, were even more keen on shopping mostly online for such items, given the choice.
Share of Gen Z and millennial consumers that would prefer to shop mostly online/in-store for beauty products in the United States in 2023
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Share of Gen Z and millennial consumers that would prefer to shop mostly online/in-store for beauty products in the United States in 2023
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The source explains that missing percentage points to 100 percent make up the population with a neutral preference.
* The total sample size of 17,218 includes a minimum of 1,000 respondents in each of the 17 markets analyzed.
The release date is the date of access.
The source does not provide information on the original wording used during the survey. Thus, the wording chosen for this statistic may differ slightly from the one in the survey.
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Klarna. (May 12, 2023). Share of Gen Z and millennial consumers that would prefer to shop mostly online/in-store for beauty products in the United States in 2023 [Graph]. In Statista. Retrieved February 18, 2025, from https://www.statista.com/statistics/1384345/mostly-online-vs-offline-shopping-beauty-usa/
Klarna. "Share of Gen Z and millennial consumers that would prefer to shop mostly online/in-store for beauty products in the United States in 2023." Chart. May 12, 2023. Statista. Accessed February 18, 2025. https://www.statista.com/statistics/1384345/mostly-online-vs-offline-shopping-beauty-usa/
Klarna. (2023). Share of Gen Z and millennial consumers that would prefer to shop mostly online/in-store for beauty products in the United States in 2023. Statista. Statista Inc.. Accessed: February 18, 2025. https://www.statista.com/statistics/1384345/mostly-online-vs-offline-shopping-beauty-usa/
Klarna. "Share of Gen Z and Millennial Consumers That Would Prefer to Shop Mostly Online/In-store for Beauty Products in The United States in 2023." Statista, Statista Inc., 12 May 2023, https://www.statista.com/statistics/1384345/mostly-online-vs-offline-shopping-beauty-usa/
Klarna, Share of Gen Z and millennial consumers that would prefer to shop mostly online/in-store for beauty products in the United States in 2023 Statista, https://www.statista.com/statistics/1384345/mostly-online-vs-offline-shopping-beauty-usa/ (last visited February 18, 2025)
Share of Gen Z and millennial consumers that would prefer to shop mostly online/in-store for beauty products in the United States in 2023 [Graph], Klarna, May 12, 2023. [Online]. Available: https://www.statista.com/statistics/1384345/mostly-online-vs-offline-shopping-beauty-usa/
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