E-commerce revenue in Poland 2017-2029
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E-commerce revenue in Poland is expected to grow to nearly 20.5 billion U.S. dollars in 2029.
Statista’sDigital Market Outlook offers forecasts, detailed market insights and essential performance indicators of the most significant areas in the Digital Economy, including various digital goods and services. Alongside revenue forecasts for 50 countries worldwide, Statista offers additional insights into consumer trends and the demographic structure of digital consumer markets.
The number of people deciding to give up the traditional form of online shopping is increasing year on year. Already more than 64 percent of the Polish population is shopping in online shops. Online shoppers generally have an excellent reputation for shopping online, which is gradually improving. Online shopping is primarily perceived as uncomplicated and convenient but also gives more choice than buying in traditional shops. What most often encourages the respondents to shop online is the constant 24-hour availability. The majority of Poles indicated more cheaper delivery costs and more attractive prices than in brick-and-mortar stores as elements that motivate them to buy online.
The impact of the coronavirus epidemic on Poland's individual sales channels was of great importance for increasing interest in internet sales. Closure of large-format stores, reduction of sales in retail stores, and consumers' fear of the contagion have influenced the development of e-commerce in Poland. Not only did internet sales increase, but also the number of available online shops on the market. Stores, which until the pandemic conducted only retail activity, after the introduction of restrictions, decided to expand their current operations to e-commerce. This concerns mainly shops offering food products. Sales of food products via the internet before the outbreak of the pandemic were of moderate interest. However, the lockdown contributed to an unprecedented increase in the popularity of these goods.
Statista’s
Online shopping in Poland
The number of people deciding to give up the traditional form of online shopping is increasing year on year. Already more than 64 percent of the Polish population is shopping in online shops. Online shoppers generally have an excellent reputation for shopping online, which is gradually improving. Online shopping is primarily perceived as uncomplicated and convenient but also gives more choice than buying in traditional shops. What most often encourages the respondents to shop online is the constant 24-hour availability. The majority of Poles indicated more cheaper delivery costs and more attractive prices than in brick-and-mortar stores as elements that motivate them to buy online.
Impact of the coronavirus (COVID-19) pandemic on e-commerce in Poland
The impact of the coronavirus epidemic on Poland's individual sales channels was of great importance for increasing interest in internet sales. Closure of large-format stores, reduction of sales in retail stores, and consumers' fear of the contagion have influenced the development of e-commerce in Poland. Not only did internet sales increase, but also the number of available online shops on the market. Stores, which until the pandemic conducted only retail activity, after the introduction of restrictions, decided to expand their current operations to e-commerce. This concerns mainly shops offering food products. Sales of food products via the internet before the outbreak of the pandemic were of moderate interest. However, the lockdown contributed to an unprecedented increase in the popularity of these goods.
