According to this Kantar survey from 2024, 7.9 million people are consuming this product with a frequency level of 'Heavy users'. In contrast, 4.2 million people have a frequency level of 'Medium users'.
Number of consumers of 'mayonnaise' in Great Britain (GB) 2023, by frequency
(in 1,000s)
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Number of consumers of 'mayonnaise' in Great Britain (GB) 2023, by frequency
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* The source indicates: - Heavy users consumed mayonnaise either 'once a day or more' or 'two to three times a week.' - Medium users consumed mayonnaise 'once a week.' - Light users consumed mayonnaise 'two or three times a month', 'once a month' or 'less than oncs a month'
Figures estimated by the source on the basis of survey responses.
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Kantar. (July 2, 2024). Number of consumers of 'mayonnaise' in Great Britain (GB) 2023, by frequency (in 1,000s) [Graph]. In Statista. Retrieved March 08, 2025, from https://www.statista.com/statistics/301455/mayonnaise-usage-in-the-uk/
Kantar. "Number of consumers of 'mayonnaise' in Great Britain (GB) 2023, by frequency (in 1,000s)." Chart. July 2, 2024. Statista. Accessed March 08, 2025. https://www.statista.com/statistics/301455/mayonnaise-usage-in-the-uk/
Kantar. (2024). Number of consumers of 'mayonnaise' in Great Britain (GB) 2023, by frequency (in 1,000s). Statista. Statista Inc.. Accessed: March 08, 2025. https://www.statista.com/statistics/301455/mayonnaise-usage-in-the-uk/
Kantar. "Number of Consumers of 'mayonnaise' in Great Britain (Gb) 2023, by Frequency (in 1,000s)." Statista, Statista Inc., 2 Jul 2024, https://www.statista.com/statistics/301455/mayonnaise-usage-in-the-uk/
Kantar, Number of consumers of 'mayonnaise' in Great Britain (GB) 2023, by frequency (in 1,000s) Statista, https://www.statista.com/statistics/301455/mayonnaise-usage-in-the-uk/ (last visited March 08, 2025)
Number of consumers of 'mayonnaise' in Great Britain (GB) 2023, by frequency (in 1,000s) [Graph], Kantar, July 2, 2024. [Online]. Available: https://www.statista.com/statistics/301455/mayonnaise-usage-in-the-uk/
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