Key insights
- Global influencer marketing value
- 32.55bn USD
Detailed statistics
Global influencer marketing value 2015-2025
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Detailed statistics
Global influencer marketing value 2015-2025
- Global influencer marketing platform size
- 17.4bn USD
Detailed statistics
Influencer marketing platform market size worldwide 2022-2025

Detailed statistics
Influencer marketing platform market size worldwide 2022-2025
- Leading tool for measuring influencer campaigns' effectiveness
- Brand awareness
Detailed statistics
Top tools for measuring the effectiveness of influencer marketing worldwide 2023

Detailed statistics
Top tools for measuring the effectiveness of influencer marketing worldwide 2023
Editor’s Picks
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Current statistics on this topic
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Overview
10
- Premium Statistic Global influencer marketing value 2015-2025
- Premium Statistic Influencer marketing platform market size worldwide 2022-2025
- Premium Statistic Share of marketing budgets spent on influencer marketing worldwide 2025
- Premium Statistic Number of influencers brands worked with worldwide 2024
- Premium Statistic Top ways in which influencers can become more valuable to brands worldwide 2022
- Premium Statistic Top metrics delivered by influencers according to marketers worldwide 2022
- Premium Statistic Influencer marketing spending worldwide and in the U.S. 2022-2023
- Premium Statistic Leading challenges among influencer marketers worldwide 2023
- Premium Statistic Top tools for measuring the effectiveness of influencer marketing worldwide 2023
- Premium Statistic Millennials' trust on product/brand recommendation made by influencers worldwide 2023
Overview
- Premium Statistic Global influencer marketing value 2015-2025
Global influencer marketing value 2015-2025
Influencer marketing market size worldwide from 2015 to 2025 (in billion U.S. dollars)
Global influencer marketing value 2015-2025
Influencer marketing market size worldwide from 2015 to 2025 (in billion U.S. dollars)
- Premium Statistic Influencer marketing platform market size worldwide 2022-2025
Influencer marketing platform market size worldwide 2022-2025
Influencer marketing platform market size worldwide from 2022 to 2025 (in billion U.S. dollars)
Influencer marketing platform market size worldwide 2022-2025
Influencer marketing platform market size worldwide from 2022 to 2025 (in billion U.S. dollars)
- Premium Statistic Share of marketing budgets spent on influencer marketing worldwide 2025
Share of marketing budgets spent on influencer marketing worldwide 2025
Share of marketing budgets spent on influencer marketing according to marketers and industry leaders worldwide as of January 2025
Share of marketing budgets spent on influencer marketing worldwide 2025
Share of marketing budgets spent on influencer marketing according to marketers and industry leaders worldwide as of January 2025
- Premium Statistic Number of influencers brands worked with worldwide 2024
Number of influencers brands worked with worldwide 2024
Number of influencers brands worked with worldwide as of February 2024
Number of influencers brands worked with worldwide 2024
Number of influencers brands worked with worldwide as of February 2024
- Premium Statistic Top ways in which influencers can become more valuable to brands worldwide 2022
Top ways in which influencers can become more valuable to brands worldwide 2022
Leading ways in which influencers can become more valuable to brands according to marketers worldwide as of August 2022
Top ways in which influencers can become more valuable to brands worldwide 2022
Leading ways in which influencers can become more valuable to brands according to marketers worldwide as of August 2022
- Premium Statistic Top metrics delivered by influencers according to marketers worldwide 2022
Top metrics delivered by influencers according to marketers worldwide 2022
Leading metrics successfully delivered by influencers according to marketers worldwide as of August 2022
Top metrics delivered by influencers according to marketers worldwide 2022
Leading metrics successfully delivered by influencers according to marketers worldwide as of August 2022
- Premium Statistic Influencer marketing spending worldwide and in the U.S. 2022-2023
Influencer marketing spending worldwide and in the U.S. 2022-2023
Influencer marketing spending worldwide and in the United States in 2022 and 2023 (in billion U.S. dollars)
Influencer marketing spending worldwide and in the U.S. 2022-2023
Influencer marketing spending worldwide and in the United States in 2022 and 2023 (in billion U.S. dollars)
- Premium Statistic Leading challenges among influencer marketers worldwide 2023
Leading challenges among influencer marketers worldwide 2023
Leading challenges among influencer marketers worldwide as of January 2023
Leading challenges among influencer marketers worldwide 2023
Leading challenges among influencer marketers worldwide as of January 2023
- Premium Statistic Top tools for measuring the effectiveness of influencer marketing worldwide 2023
Top tools for measuring the effectiveness of influencer marketing worldwide 2023
Leading tools for measuring the effectiveness of influencer marketing campaigns worldwide as of January 2023
Top tools for measuring the effectiveness of influencer marketing worldwide 2023
Leading tools for measuring the effectiveness of influencer marketing campaigns worldwide as of January 2023
- Premium Statistic Millennials' trust on product/brand recommendation made by influencers worldwide 2023
Millennials' trust on product/brand recommendation made by influencers worldwide 2023
Millennials' opinions on how much they trust product/brand recommendations made by social media influencers worldwide in 2023
Millennials' trust on product/brand recommendation made by influencers worldwide 2023
Millennials' opinions on how much they trust product/brand recommendations made by social media influencers worldwide in 2023
TikTok
10
- Premium Statistic TikTok/Douyin: brand value 2021-2025
- Premium Statistic Views per post of global TikTok influencers 2022, by profile size
- Premium Statistic Price per post among global TikTok influencers 2022, by profile size
- Premium Statistic Global distribution of TikTok influencers in 2022, by number of followers
- Premium Statistic Engagement rate among global TikTok influencers 2023, by profile size
- Basic Statistic TikTok: fake engagement removed 2021-2024
- Premium Statistic Fastest growing global TikTok accounts 2022, by follower growth
- Premium Statistic Most popular TikTok users worldwide 2025
- Premium Statistic Most mentioned brands on TikTok worldwide 2022, by influencers
- Premium Statistic Most talked about brands on TikTok worldwide 2023
TikTok
- Premium Statistic TikTok/Douyin: brand value 2021-2025
TikTok/Douyin: brand value 2021-2025
Brand value of TikTok/Douyin worldwide from 2021 to 2025 (in billion U.S. dollars)
TikTok/Douyin: brand value 2021-2025
Brand value of TikTok/Douyin worldwide from 2021 to 2025 (in billion U.S. dollars)
- Premium Statistic Views per post of global TikTok influencers 2022, by profile size
Views per post of global TikTok influencers 2022, by profile size
Average number of views per post of TikTok influencers in 2022, by number of followers
Views per post of global TikTok influencers 2022, by profile size
Average number of views per post of TikTok influencers in 2022, by number of followers
- Premium Statistic Price per post among global TikTok influencers 2022, by profile size
Price per post among global TikTok influencers 2022, by profile size
Average price per post of TikTok influencers worldwide in 2022, by number of followers (in U.S. dollars)
Price per post among global TikTok influencers 2022, by profile size
Average price per post of TikTok influencers worldwide in 2022, by number of followers (in U.S. dollars)
- Premium Statistic Global distribution of TikTok influencers in 2022, by number of followers
Global distribution of TikTok influencers in 2022, by number of followers
Distribution of TikTok influencers worldwide in 2022, by number of followers
Global distribution of TikTok influencers in 2022, by number of followers
Distribution of TikTok influencers worldwide in 2022, by number of followers
- Premium Statistic Engagement rate among global TikTok influencers 2023, by profile size
Engagement rate among global TikTok influencers 2023, by profile size
Engagement rate of TikTok influencers worldwide from 2021 to 2023, by number of followers
Engagement rate among global TikTok influencers 2023, by profile size
Engagement rate of TikTok influencers worldwide from 2021 to 2023, by number of followers
- Basic Statistic TikTok: fake engagement removed 2021-2024
TikTok: fake engagement removed 2021-2024
Number of fake interactions removed on TikTok from 2nd quarter 2021 to 1st quarter 2024 (in millions)
TikTok: fake engagement removed 2021-2024
Number of fake interactions removed on TikTok from 2nd quarter 2021 to 1st quarter 2024 (in millions)
- Premium Statistic Fastest growing global TikTok accounts 2022, by follower growth
Fastest growing global TikTok accounts 2022, by follower growth
Fastest growing TikTok accounts worldwide in 2022, by annual follower growth
Fastest growing global TikTok accounts 2022, by follower growth
Fastest growing TikTok accounts worldwide in 2022, by annual follower growth
- Premium Statistic Most popular TikTok users worldwide 2025
Most popular TikTok users worldwide 2025
Most-followed creators on TikTok worldwide as of January 2025 (in millions)
Most popular TikTok users worldwide 2025
Most-followed creators on TikTok worldwide as of January 2025 (in millions)
- Premium Statistic Most mentioned brands on TikTok worldwide 2022, by influencers
Most mentioned brands on TikTok worldwide 2022, by influencers
Leading brands on TikTok worldwide in 2022, by number of influencers mentioning them (in 1,000s)
Most mentioned brands on TikTok worldwide 2022, by influencers
Leading brands on TikTok worldwide in 2022, by number of influencers mentioning them (in 1,000s)
- Premium Statistic Most talked about brands on TikTok worldwide 2023
Most talked about brands on TikTok worldwide 2023
Leading brands on TikTok worldwide in 2023, by number of influencers (in 1,000s)
Most talked about brands on TikTok worldwide 2023
Leading brands on TikTok worldwide in 2023, by number of influencers (in 1,000s)
Instagram
11
- Premium Statistic Instagram: brand value 2020-2024
- Basic Statistic Countries with the most Instagram users 2024
- Basic Statistic Average weekly Instagram brand posts 2023, by vertical
- Premium Statistic Share of Instagram influencers worldwide 2023, by category
- Premium Statistic Global distribution of Instagram influencers in 2023, by number of followers
- Premium Statistic Average price per post of Instagram influencers worldwide 2023, by followers
- Premium Statistic EMV of Instagram influencer posts worldwide in 2023, by followers
- Premium Statistic Engagement rates among global IG influencers 2022-2023, by profile size
- Premium Statistic Share of fraudulent Instagram influencers worldwide 2022-2023, by number of followers
- Premium Statistic Leading brands on Instagram worldwide 2023, by influencers
- Premium Statistic Average fraud rates of Instagram influencers 2019-2023
- Premium Statistic Instagram: brand value 2020-2024
Instagram: brand value 2020-2024
Brand value of Instagram worldwide from 2020 to 2024 (in billion U.S. dollars)
Instagram: brand value 2020-2024
Brand value of Instagram worldwide from 2020 to 2024 (in billion U.S. dollars)
- Basic Statistic Countries with the most Instagram users 2024
Countries with the most Instagram users 2024
Leading countries based on Instagram audience size as of January 2024 (in millions)
Countries with the most Instagram users 2024
Leading countries based on Instagram audience size as of January 2024 (in millions)
- Basic Statistic Average weekly Instagram brand posts 2023, by vertical
Average weekly Instagram brand posts 2023, by vertical
Average number of weekly brand posts on Instagram in 2023, by vertical
Average weekly Instagram brand posts 2023, by vertical
Average number of weekly brand posts on Instagram in 2023, by vertical
- Premium Statistic Share of Instagram influencers worldwide 2023, by category
Share of Instagram influencers worldwide 2023, by category
Distribution of Instagram influencers worldwide in 2023, by category
Share of Instagram influencers worldwide 2023, by category
Distribution of Instagram influencers worldwide in 2023, by category
- Premium Statistic Global distribution of Instagram influencers in 2023, by number of followers
Global distribution of Instagram influencers in 2023, by number of followers
Distribution of Instagram influencers worldwide in 2023, by number of followers
Global distribution of Instagram influencers in 2023, by number of followers
Distribution of Instagram influencers worldwide in 2023, by number of followers
- Premium Statistic Average price per post of Instagram influencers worldwide 2023, by followers
Average price per post of Instagram influencers worldwide 2023, by followers
Average price per post of Instagram influencers worldwide in 2023, by number of followers (in U.S. dollars)
Average price per post of Instagram influencers worldwide 2023, by followers
Average price per post of Instagram influencers worldwide in 2023, by number of followers (in U.S. dollars)
- Premium Statistic EMV of Instagram influencer posts worldwide in 2023, by followers
EMV of Instagram influencer posts worldwide in 2023, by followers
Average earned media value (EMV) of Instagram influencer posts worldwide in 2023, by number of followers (in U.S. dollars)
EMV of Instagram influencer posts worldwide in 2023, by followers
Average earned media value (EMV) of Instagram influencer posts worldwide in 2023, by number of followers (in U.S. dollars)
- Premium Statistic Engagement rates among global IG influencers 2022-2023, by profile size
Engagement rates among global IG influencers 2022-2023, by profile size
Engagement rates among Instagram influencers worldwide in 2022-2023, by number of followers
Engagement rates among global IG influencers 2022-2023, by profile size
Engagement rates among Instagram influencers worldwide in 2022-2023, by number of followers
- Premium Statistic Share of fraudulent Instagram influencers worldwide 2022-2023, by number of followers
Share of fraudulent Instagram influencers worldwide 2022-2023, by number of followers
Share of Instagram influencers involved in fraud worldwide from 2022-2023, by number of followers
Share of fraudulent Instagram influencers worldwide 2022-2023, by number of followers
Share of Instagram influencers involved in fraud worldwide from 2022-2023, by number of followers
- Premium Statistic Leading brands on Instagram worldwide 2023, by influencers
Leading brands on Instagram worldwide 2023, by influencers
Leading brands on Instagram worldwide in 2023, by number of influencers mentioning them (in 1,000s)
Leading brands on Instagram worldwide 2023, by influencers
Leading brands on Instagram worldwide in 2023, by number of influencers mentioning them (in 1,000s)
- Premium Statistic Average fraud rates of Instagram influencers 2019-2023
Average fraud rates of Instagram influencers 2019-2023
Average ad fraud rates of Instagram influencers worldwide from 2019 to 2023
Average fraud rates of Instagram influencers 2019-2023
Average ad fraud rates of Instagram influencers worldwide from 2019 to 2023
YouTube
6
- Premium Statistic YouTube: brand value 2020-2024
- Premium Statistic Global distribution of YouTube influencers 2023, by category
- Premium Statistic YouTube influencer engagement rates worldwide 2023
- Premium Statistic Average price per sponsored video YouTube 2022 worldwide, by views
- Premium Statistic Fastest growing YouTube accounts worldwide 2022
- Premium Statistic Number of supernova creators on YouTube worldwide 2022
YouTube
- Premium Statistic YouTube: brand value 2020-2024
YouTube: brand value 2020-2024
Brand value of YouTube worldwide from 2020 to 2024 (in billion U.S. dollars)
YouTube: brand value 2020-2024
Brand value of YouTube worldwide from 2020 to 2024 (in billion U.S. dollars)
- Premium Statistic Global distribution of YouTube influencers 2023, by category
Global distribution of YouTube influencers 2023, by category
Distribution of YouTube influencers worldwide in 2023, by category
Global distribution of YouTube influencers 2023, by category
Distribution of YouTube influencers worldwide in 2023, by category
- Premium Statistic YouTube influencer engagement rates worldwide 2023
YouTube influencer engagement rates worldwide 2023
YouTube influencer engagement rates worldwide in 2023, by follower count
YouTube influencer engagement rates worldwide 2023
YouTube influencer engagement rates worldwide in 2023, by follower count
- Premium Statistic Average price per sponsored video YouTube 2022 worldwide, by views
Average price per sponsored video YouTube 2022 worldwide, by views
Average price per sponsored video on YouTube worldwide in 2022, by number of views
Average price per sponsored video YouTube 2022 worldwide, by views
Average price per sponsored video on YouTube worldwide in 2022, by number of views
- Premium Statistic Fastest growing YouTube accounts worldwide 2022
Fastest growing YouTube accounts worldwide 2022
Fastest growing YouTube accounts worldwide in 2022, by annual follower growth
Fastest growing YouTube accounts worldwide 2022
Fastest growing YouTube accounts worldwide in 2022, by annual follower growth
- Premium Statistic Number of supernova creators on YouTube worldwide 2022
Number of supernova creators on YouTube worldwide 2022
Number of YouTube creators with more than 10 million followers worldwide in September 2022, by country
Number of supernova creators on YouTube worldwide 2022
Number of YouTube creators with more than 10 million followers worldwide in September 2022, by country
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