J. G. Navarro
Research expert covering advertising and marketing with a focus on South America
Get in touch with us nowDuring a 2024 global survey, over half (or 51 percent) of responding consumers chose the lack of a human being to connect with as a concern around brands using artificial intelligence (AI), up from 48.9 percent of the respondents a year earlier. Approximately 44 percent mentioned job losses, while 43 percent cited the misuse of their personal data.
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Dr. Horst Stipp
EVP, Research & Innovation, Advertising Research Foundation
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The statistic on this page is a Premium Statistic and is included in this account.
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1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.