In the fiscal year 2023, Macy's Inc. spent approximately 1.11 billion U.S. dollars on advertising, roughly five million U.S. dollars less when compared to the amount spent in the previous year. As a percentage of net sales, ad spend in 2023 represented 4.8 percent.
Macy's Inc. advertising spending worldwide in the fiscal years from 2014 to 2023
(in billion U.S. dollars)
Characteristic
Spending in billion U.S. dollars
2023
1.11
2022
1.16
2021
1.18
2020
0.82
2019
1.14
2018
1.16
2017
1.11
2016
1.15
2015
1.17
2014
1.18
Created with Highcharts 7.2.2Spending in billion U.S. dollars1.181.181.171.171.151.151.111.111.161.161.141.140.820.821.181.181.161.161.111.112014201520162017201820192020202120222023
00.250.50.7511.251.5
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Macy's. (April 15, 2024). Macy's Inc. advertising spending worldwide in the fiscal years from 2014 to 2023 (in billion U.S. dollars) [Graph]. In Statista. Retrieved February 20, 2025, from https://www.statista.com/statistics/622168/macys-ad-spend/
Macy's. "Macy's Inc. advertising spending worldwide in the fiscal years from 2014 to 2023 (in billion U.S. dollars)." Chart. April 15, 2024. Statista. Accessed February 20, 2025. https://www.statista.com/statistics/622168/macys-ad-spend/
Macy's. (2024). Macy's Inc. advertising spending worldwide in the fiscal years from 2014 to 2023 (in billion U.S. dollars). Statista. Statista Inc.. Accessed: February 20, 2025. https://www.statista.com/statistics/622168/macys-ad-spend/
Macy's. "Macy's Inc. Advertising Spending Worldwide in The Fiscal Years from 2014 to 2023 (in Billion U.S. Dollars)." Statista, Statista Inc., 15 Apr 2024, https://www.statista.com/statistics/622168/macys-ad-spend/
Macy's, Macy's Inc. advertising spending worldwide in the fiscal years from 2014 to 2023 (in billion U.S. dollars) Statista, https://www.statista.com/statistics/622168/macys-ad-spend/ (last visited February 20, 2025)
Macy's Inc. advertising spending worldwide in the fiscal years from 2014 to 2023 (in billion U.S. dollars) [Graph], Macy's, April 15, 2024. [Online]. Available: https://www.statista.com/statistics/622168/macys-ad-spend/
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