Brand awareness vs. price awareness when purchasing dairy foods in Germany 2014-2021

Do you pay more attention to the brand or price when purchasing dairy products (such as cheese, yoghurt or quark)?

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Release date

November 2021

Region

Germany

Survey time period

2014 to 2021

Age group

14 years and older

Special properties

German-speaking population

Method of interview

Computer-assisted personal interviews (CAPI)

Supplementary notes

Information on the population:
The survey is based on the German-speaking population aged 14 years and older.

Information on the sample:
2014: 23,093 respondents, projected base of 70.53 million persons
2015: 23,090 respondents, projected base of 69.24 million persons
2016: 23,102 respondents, projected base of 69.56 million persons
2017: 23,106 respondents, projected base of 70.09 million persons.
2018: 23,086 respondents, projected base of 70.45 million persons.
2019: 23,120 respondents, projected base of 70.60 million people
2020: 23,138 respondents, projected base of 70.63 million people
2021: 23,299 respondents, projected base of 70.54 million people
The figures have been taken from the following studies:
2013: VuMA 2014; 2014: VuMA 2015; 2015: VuMA 2016; 2016: VuMA 2017; 2017: VuMA 2018; 2018: VuMA 2019; 2019: VuMA 2020; 2020: VuMA 2021; 2021: VuMA 2022

Further information on the methodology can be found here.

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