The graph presents the upfront digital video advertising spending in the United States from 2016 to 2020. In 2018, the amount spent on digital video advertising upfront was 3.67 billion U.S. dollars, and it is estimated to reach 5.08 billion U.S. dollars in 2020.
Upfront digital video advertising spending in the United States from 2016 to 2020
(in billion U.S. dollars)
*Forecast. Figures include digital video ad spending committed in advance, including spending resulting from the TV upfronts, the IAB Digital Content NewFronts and other events/meetings throughout the year.
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eMarketer. (May 9, 2019). Upfront digital video advertising spending in the United States from 2016 to 2020 (in billion U.S. dollars) [Graph]. In Statista. Retrieved December 30, 2024, from https://www.statista.com/statistics/999226/upfront-digital-video-ad-spend-us/
eMarketer. "Upfront digital video advertising spending in the United States from 2016 to 2020 (in billion U.S. dollars)." Chart. May 9, 2019. Statista. Accessed December 30, 2024. https://www.statista.com/statistics/999226/upfront-digital-video-ad-spend-us/
eMarketer. (2019). Upfront digital video advertising spending in the United States from 2016 to 2020 (in billion U.S. dollars). Statista. Statista Inc.. Accessed: December 30, 2024. https://www.statista.com/statistics/999226/upfront-digital-video-ad-spend-us/
eMarketer. "Upfront Digital Video Advertising Spending in The United States from 2016 to 2020 (in Billion U.S. Dollars)." Statista, Statista Inc., 9 May 2019, https://www.statista.com/statistics/999226/upfront-digital-video-ad-spend-us/
eMarketer, Upfront digital video advertising spending in the United States from 2016 to 2020 (in billion U.S. dollars) Statista, https://www.statista.com/statistics/999226/upfront-digital-video-ad-spend-us/ (last visited December 30, 2024)
Upfront digital video advertising spending in the United States from 2016 to 2020 (in billion U.S. dollars) [Graph], eMarketer, May 9, 2019. [Online]. Available: https://www.statista.com/statistics/999226/upfront-digital-video-ad-spend-us/
