The statistic presents the leading advertising agencies in South Africa in 2017, by overall activity billings. Omnicom Media Group (OMD) took the first spot on the list by generating 582 million U.S. dollars in its overall billings, while The Media Shop came in second with its total amount charged to clients standing at 465 million U.S. dollars.
Leading advertising agencies in South Africa in 2017, by overall activity billings
(in million U.S. dollars)
Billings are the accounting unit for annual gross dollar volume generated from one, several, or all accounts of one media company. It is the total amount charged to clients, including agency commission, media costs, production costs, etc.
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Various sources (businesslive.co.za). (July 5, 2019). Leading advertising agencies in South Africa in 2017, by overall activity billings (in million U.S. dollars) [Graph]. In Statista. Retrieved December 26, 2024, from https://www.statista.com/statistics/999000/leading-ad-agencies-south-africa-overall-billings/
Various sources (businesslive.co.za). "Leading advertising agencies in South Africa in 2017, by overall activity billings (in million U.S. dollars)." Chart. July 5, 2019. Statista. Accessed December 26, 2024. https://www.statista.com/statistics/999000/leading-ad-agencies-south-africa-overall-billings/
Various sources (businesslive.co.za). (2019). Leading advertising agencies in South Africa in 2017, by overall activity billings (in million U.S. dollars). Statista. Statista Inc.. Accessed: December 26, 2024. https://www.statista.com/statistics/999000/leading-ad-agencies-south-africa-overall-billings/
Various sources (businesslive.co.za). "Leading Advertising Agencies in South Africa in 2017, by Overall Activity Billings (in Million U.S. Dollars)." Statista, Statista Inc., 5 Jul 2019, https://www.statista.com/statistics/999000/leading-ad-agencies-south-africa-overall-billings/
Various sources (businesslive.co.za), Leading advertising agencies in South Africa in 2017, by overall activity billings (in million U.S. dollars) Statista, https://www.statista.com/statistics/999000/leading-ad-agencies-south-africa-overall-billings/ (last visited December 26, 2024)
Leading advertising agencies in South Africa in 2017, by overall activity billings (in million U.S. dollars) [Graph], Various sources (businesslive.co.za), July 5, 2019. [Online]. Available: https://www.statista.com/statistics/999000/leading-ad-agencies-south-africa-overall-billings/
