During a 2021 survey carried out among marketers from the United States, nearly 16 percent named "determining return-on-investment" as the leading pain point in digital advertising. "Finding proper targeting" was found to be the biggest challenge, mentioned by 24.6 percent of respondents.
Leading challenges of digital advertising according to marketers in the United States as of September 2021
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MarketingCharts. (November 11, 2021). Leading challenges of digital advertising according to marketers in the United States as of September 2021 [Graph]. In Statista. Retrieved July 27, 2024, from https://www.statista.com/statistics/998923/digital-advertising-challenges-usa/
MarketingCharts. "Leading challenges of digital advertising according to marketers in the United States as of September 2021." Chart. November 11, 2021. Statista. Accessed July 27, 2024. https://www.statista.com/statistics/998923/digital-advertising-challenges-usa/
MarketingCharts. (2021). Leading challenges of digital advertising according to marketers in the United States as of September 2021. Statista. Statista Inc.. Accessed: July 27, 2024. https://www.statista.com/statistics/998923/digital-advertising-challenges-usa/
MarketingCharts. "Leading Challenges of Digital Advertising According to Marketers in The United States as of September 2021." Statista, Statista Inc., 11 Nov 2021, https://www.statista.com/statistics/998923/digital-advertising-challenges-usa/
MarketingCharts, Leading challenges of digital advertising according to marketers in the United States as of September 2021 Statista, https://www.statista.com/statistics/998923/digital-advertising-challenges-usa/ (last visited July 27, 2024)
Leading challenges of digital advertising according to marketers in the United States as of September 2021 [Graph], MarketingCharts, November 11, 2021. [Online]. Available: https://www.statista.com/statistics/998923/digital-advertising-challenges-usa/