Contribution of sectors to total FMCG e-commerce value Philippines 2018

Published by C. Balita, Dec 15, 2021
The statistic shows the share of sectors to the total FMCG e-commerce value in the Philippines in 2018. In 2018, the personal care sector contributed 69 percent to the total FMCG e-commerce value, followed by the food sector that accounted for 15 percent.

Share of sectors to total FMCG e-commerce value in the Philippines in 2018

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Release date

April 2019

Region

Philippines

Survey time period

2018

Supplementary notes

Data as of December 30, 2018; value growth based on percentage change in full year (FY) 2018 compared to YA (year ago).

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4

Dairy products

5

Processed and convenience food

5

Meat and poultry

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Beverages

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Consumer preferences

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