Most used personal care product by category in Germany 2024

Most used personal care product by category in Germany as of September 2024

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Number of respondents

5,984 respondents

Age group

18-64 years

Supplementary notes

Multiple answers were possible.

During the survey, the question was phrased as follows: "Which of these body care and cosmetics products do you use regularly?"

If you need more information, you can have a look at the Consumer Insights Methodology.

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Statistics on " Beauty and personal care e-commerce in Germany "

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Overview

7

Segment revenues

8

User penetration

8

Brands

8

Online traffic

6

Consumer behavior

8

Further related statistics

5
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