Smart speaker ownership by brand in Germany 2024

We asked German consumers about "Smart speaker ownership by brand" and found that "Amazon Echo" takes the top spot, while "Marshall" is at the other end of the ranking.
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Smart speaker ownership by brand in Germany as of March 2024

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Number of respondents

1,521 respondents

Age group

18-64 years

Special properties

respondents who own a smart speaker

Supplementary notes

Multiple answers were possible.

During the survey, the question was phrased as follows: "Which smart speaker with an integrated virtual assistant do you own?"

If you need more information, you can have a look at the Consumer Insights Methodology.

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