Purchase criteria for personal care in Germany 2024

When asked about "Purchase criteria for personal care", most German respondents pick "Quality" as an answer. 57 percent did so in our online survey in 2024.

Purchase criteria for personal care in Germany as of December 2024

Characteristic	Share of respondents
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Number of respondents

5,991 respondents

Age group

18-64 years

Supplementary notes

Multiple answers were possible.

During the survey, the question was phrased as follows: "Based on which criteria do you usually select your body care and cosmetics products?"

If you need more information, you can have a look at the Consumer Insights Methodology.

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Beauty and personal care e-commerce in Germany

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