This statistic shows the perception of targeted advertising according to adults in the United States as of May 2019, by age group. The survey results show, that 34 percent of respondents aged between 18 and 24 were of the opinion that targeted ads were an inappropriate use of personal data, whereas the same was true for 61 percent of respondents aged 55 and over.
Perception of targeted advertising according to adults in the United States as of May 2019, by age group
Characteristic
Targeted advertisements are a convenient way for me to see products I am interested in
Targeted advertisements are an inappropriate use of personal data
Question: Which of the following comes closer to your view on targeted advertisements online (ads which generally are shown to you based on your demographic information and browser history)?
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YouGov. (May 1, 2019). Perception of targeted advertising according to adults in the United States as of May 2019, by age group [Graph]. In Statista. Retrieved November 22, 2024, from https://www.statista.com/statistics/998628/adult-opinion-targeted-ads-age-us/
YouGov. "Perception of targeted advertising according to adults in the United States as of May 2019, by age group." Chart. May 1, 2019. Statista. Accessed November 22, 2024. https://www.statista.com/statistics/998628/adult-opinion-targeted-ads-age-us/
YouGov. (2019). Perception of targeted advertising according to adults in the United States as of May 2019, by age group. Statista. Statista Inc.. Accessed: November 22, 2024. https://www.statista.com/statistics/998628/adult-opinion-targeted-ads-age-us/
YouGov. "Perception of Targeted Advertising According to Adults in The United States as of May 2019, by Age Group." Statista, Statista Inc., 1 May 2019, https://www.statista.com/statistics/998628/adult-opinion-targeted-ads-age-us/
YouGov, Perception of targeted advertising according to adults in the United States as of May 2019, by age group Statista, https://www.statista.com/statistics/998628/adult-opinion-targeted-ads-age-us/ (last visited November 22, 2024)
Perception of targeted advertising according to adults in the United States as of May 2019, by age group [Graph], YouGov, May 1, 2019. [Online]. Available: https://www.statista.com/statistics/998628/adult-opinion-targeted-ads-age-us/
