This statistic shows the perception of targeted advertising according to adults in the United States as of May 2019. The survey results show, that 29 percent of male respondents were of the opinion that targeted advertisements were a convenient way for them to see products they were interested in, however, a further 49 percent thought this kind of advertising was an inappropriate use of personal data.
Perception of targeted advertising according to adults in the United States as of May 2019, by gender
Characteristic
Targeted advertisements are a convenient way for me to see products I am interested in
Targeted advertisements are an inappropriate use of personal data
Question: Which of the following comes closer to your view on targeted advertisements online (ads which generally are shown to you based on your demographic information and browser history)?
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YouGov. (May 1, 2019). Perception of targeted advertising according to adults in the United States as of May 2019, by gender [Graph]. In Statista. Retrieved December 03, 2024, from https://www.statista.com/statistics/998625/adult-opinion-targeted-ads-gender-us/
YouGov. "Perception of targeted advertising according to adults in the United States as of May 2019, by gender." Chart. May 1, 2019. Statista. Accessed December 03, 2024. https://www.statista.com/statistics/998625/adult-opinion-targeted-ads-gender-us/
YouGov. (2019). Perception of targeted advertising according to adults in the United States as of May 2019, by gender. Statista. Statista Inc.. Accessed: December 03, 2024. https://www.statista.com/statistics/998625/adult-opinion-targeted-ads-gender-us/
YouGov. "Perception of Targeted Advertising According to Adults in The United States as of May 2019, by Gender." Statista, Statista Inc., 1 May 2019, https://www.statista.com/statistics/998625/adult-opinion-targeted-ads-gender-us/
YouGov, Perception of targeted advertising according to adults in the United States as of May 2019, by gender Statista, https://www.statista.com/statistics/998625/adult-opinion-targeted-ads-gender-us/ (last visited December 03, 2024)
Perception of targeted advertising according to adults in the United States as of May 2019, by gender [Graph], YouGov, May 1, 2019. [Online]. Available: https://www.statista.com/statistics/998625/adult-opinion-targeted-ads-gender-us/
