Purchase intention by category in Canada 2024

"Smartphones" and "Furniture & household goods" are the top two answers among Canadian consumers in our survey on the subject of "Purchase intention by category".
The survey was conducted online among 2,022 respondents in Canada, in 2024.

Purchase intention by category in Canada as of December 2024

Characteristic	Share of respondents
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Number of respondents

2,022 respondents

Age group

18-64 years

Supplementary notes

Multiple answers were possible.

During the survey, the question was phrased as follows: "Which of these items are you planning to buy in the next 12 months, online or in store?"

If you need more information, you can have a look at the Consumer Insights Methodology.

Citation formats

Related reports: Available to download in PDF or PPTX format

All data
in one format

Consumer behavior in Canada

62 page/s
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Detailed references

Everything on "Consumer behavior in Canada" in one document: edited and divided into chapters, including detailed references.

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Further reports

Coronavirus: impact on the retail landscape in Canada

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