The result of a survey regarding methods of payment in Italy in 2023 showed that credit cards are the most common payment medium for online purchases. In fact, credit card payments were provided by 37 percent of the surveyed Italian e-commerce companies. Digital wallets followed with 27 percent of companies.
Cashless solutions increase in popularity
Despite still preferring cash, Italians are slowly changing their habits when it comes to payment methods. Cashless solutions are becoming increasingly popular, also due to the fact that these new payments methods are making purchases online easier and more convenient. In particular, users between 15 and 24 years of age are the main users of digital payment solutions. On the other hand, it is surprising that even for online purchases some people still choose to pay cash on delivery.
What about cryptocurrencies?
According to the results of a survey on fintech and digital finance conducted in Italy, while 70 percent of the respondents declared that they had heard of cryptocurrencies, only less than one in ten said that they own this kind of financial product. However, the interest and the trust appeared to be growing, as about one in four respondents admitted that they would consider owning cryptocurrencies in the future.
Main methods of payment for online purchases among Italian e-commerce companies in 2023
Adjust the presentation of the statistic and data points.
Share the statistic on social media channels or embed the statistic in your
website using "Embed Code", where available.
Cite this statistic and select one of the following formats: APA, Chicago, Harvard, MLA & Bluebook.
Print the statistic including description and metadata.
Chart type
Main methods of payment for online purchases among Italian e-commerce companies in 2023
Share this statistic
You have no right to use this feature.
Make sure to contact us if you are interested in scientific citation.
You can upgrade your account to enable this functionality for all statistics.
This feature is not available with your current account.Request access
Learn more about how Statista can support your business.
Casaleggio Associati. (April 18, 2023). Main methods of payment for online purchases among Italian e-commerce companies in 2023 [Graph]. In Statista. Retrieved February 28, 2025, from https://www.statista.com/statistics/998132/preferred-methods-of-payment-for-purchase-in-the-e-commerce-in-italy/
Casaleggio Associati. "Main methods of payment for online purchases among Italian e-commerce companies in 2023." Chart. April 18, 2023. Statista. Accessed February 28, 2025. https://www.statista.com/statistics/998132/preferred-methods-of-payment-for-purchase-in-the-e-commerce-in-italy/
Casaleggio Associati. (2023). Main methods of payment for online purchases among Italian e-commerce companies in 2023. Statista. Statista Inc.. Accessed: February 28, 2025. https://www.statista.com/statistics/998132/preferred-methods-of-payment-for-purchase-in-the-e-commerce-in-italy/
Casaleggio Associati. "Main Methods of Payment for Online Purchases among Italian E-commerce Companies in 2023." Statista, Statista Inc., 18 Apr 2023, https://www.statista.com/statistics/998132/preferred-methods-of-payment-for-purchase-in-the-e-commerce-in-italy/
Casaleggio Associati, Main methods of payment for online purchases among Italian e-commerce companies in 2023 Statista, https://www.statista.com/statistics/998132/preferred-methods-of-payment-for-purchase-in-the-e-commerce-in-italy/ (last visited February 28, 2025)
Main methods of payment for online purchases among Italian e-commerce companies in 2023 [Graph], Casaleggio Associati, April 18, 2023. [Online]. Available: https://www.statista.com/statistics/998132/preferred-methods-of-payment-for-purchase-in-the-e-commerce-in-italy/
Profit from additional features with an Employee Account
Please create an employee account to be able to mark statistics as favorites.
Then you can access your favorite statistics via the star in the header.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.