Most used messenger by brand in the UK 2024

We asked UK consumers about "Most used messenger by brand" and found that "WhatsApp" takes the top spot, while "Viber" is at the other end of the ranking. Find this and more survey data on most used messenger by brand in our Consumer Insights tool. Filter by countless demographics, drill down to your own, hand-tailored target audience, and compare results across countries worldwide.

Most used messenger by brand in the UK as of September 2024

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Number of respondents

3,027 respondents

Age group

18-64 years

Supplementary notes

Multiple answers were possible.

During the survey, the question was phrased as follows: "Which instant messenger or video call services do you use regularly?"

If you need more information, you can have a look at the Consumer Insights Methodology.

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